|The project logo has been derived from the official logo of ASEM itself. The ASEM logo expresses "the idea of interaction between Europe and Asia through the intertwined forms of an Asian brush-stroke and a simplified roman "E". These also combine to form letter "A" and "E", symbolising Asia and Europe. The logo represents two different yet intertwined cultures of East and West seeking ways to come together to interact. The colours of the logo - blue and red - represent Europe and Asia respectively."